The Top 4 Ways to Protect Your IP

A trademark is a blend of terms, designs or symbols ( such as a logo ) that recognizes the basis or source of a product and distinguishes it from the ones from another.

Appropriately, trademark protection might relate to slogans, for example, GOT MILK ?®, BETCHA CAN’T EAT JUST ONE®, WHAT GREAT TASTE IS ALL ABOUT® ( Land O’ Frost ), and EATING MADE EASY® ( Grubhub .com ).

Similarly, Freeborn Peters writes, a company name can be a trademark whenever utilized to distinguish the base or source of products, instead of recognizing the business.

Since a lot of food items are branded in a descriptive manner, food businesses frequently depend on their company name ( such as Quaker® Chewy Granola Bars ) as a “house mark” that regularly shows up on all or a big percentage of the items.


Akin to a trademark, trade dress recognizes the basis of an item. Trade dress represents the entire impression or complete design of an item or its product packaging. To be vulnerable to legal security. Nevertheless, the trade dress has to be unique, and it may not be “functional.”

The design and shape of a Coca-Cola bottle are the timeless illustrations of the item itself owning trademark relevance different and aside from any company logo or word mark.


The subject material of trade secrets is identified and broad phrases which enable you to incorporate a strategy, formula, production procedure or collection of information ( for example a client list ) that provides a business a competitive edge.

Most significantly, to get secret trade standing, the information should have commercial value and keep secret from people outside the company. When that is achieved, then the not authorized utilization of such data by an additional business is widely seen as a violation of the law. The most famous trade secret in the food market is the formula for Coca-Cola.

In contrast to patents, trade secrets are safeguarded without enlistment and, consequently, can be safeguarded for a limitless period.

Therefore, according to Freeborn Peters, protecting inventions as trade secrets might be especially appealing in the food sector.

For instance, when a food processor creates a production method that permits it to generate products in a more economical fashion with a particular preference and look, such a procedure offer the organization a competitive advantage over its business competitors.

The business must consequently safeguard this valuable company property as a trade secret after initially deciding if the secret is patentable and, in that case, if it could not be better protected by a patent.


The U .S. Patent laws provide inventors or their assignees with a couple of exclusive legal rights for a restricted period in return for public disclosure of an invention.

The holder of a patent gets the right to leave out others from producing, utilizing, marketing, offering for sale or importing the innovation for roughly 20 years.

To meet the criteria for a patent, the invention has to connect with subject matter protected by the patent laws ( i.e., formations of matter, procedures or processes, equipment, and articles of production ) as well as be original, beneficial and non-obvious.

Acquiring a patent can be a long process however the ensuing legal rights offer a pretty robust assurance of protection against market competition compared to trade secrets, which can be reverse engineered or susceptible to unintentional disclosure. For more details on any one of these safeguards, please contact Freeborn Peters.

Hotel Management Software Important Points to Remember


The arrival of the Internet has transformed the manner the world performs its daily business. Hospitality market also hasn’t stayed untouched. Web-based hotel reservations have gradually turned into a standard and anybody waiting around to get to the front desk to generate a reservation is looked down upon as ‘behind the times’ these days. In a word, technology makes hotel reservations easier, more straightforward and thus, widely used.

Greater reliance on technology to administer hotels has placed new changing requirements on the various kinds of hotel management software. The perfect hotel management software has to be all included; able to operating properties of all types and sizes. Additionally, the reservation process ought to be simple to work and visitor maintenance processes unencumbered by complicated tech lingo. The front office functions have to be blended well, to be able to enable effective management of the hotel. Furthermore, the application has to assist several hotels and numerous currencies that are handled efficiently from various geographical places.

Among the imperative reasons of using hotel management software will be to reduce the utilization of stacks of paper and exchange them with a smart system which will keep customer data and offer well-timed information and booking trends to accommodate a customized touch in connections with guests. Some the important features of an efficient hotel management software are:

  • Uncomplicated Check in and Check out
  • A thorough front desk user interface
  • Online reservation system which allows group bookings at various prices
  • Easy to use payment gateway that will process secure credit/debit card purchases
  • Infinite POS ( point of sale ) terminals that can be utilized at room service dining places, Spas and so forth.
  • Seamless account maintenance
  • Effective reporting and managing housekeeping tasks
  • 24/7 Live Support which can be reached easily

Even though there are many kinds of free-to-download hotel management software out there, you have to use great caution when determining to download and deploy them on your hotel’s computer systems. It is certainly not uncommon, that software programmers, who build these free-to-download applications, poison them with various kinds of malicious codes and viruses, able to compromise the security of hotel’s platforms. However, there is hotel management software on the market that are exorbitant that can be afforded exclusively by large business companies.

Choosing the right hotel management software for your hotel is a verdict that needs to be taken considering all the particular needs of your organization and its daily procedures. You have to research the software and decide whether it’ll truly have the ability to decrease the stress on your personnel, or it will instead, become a strain which could trigger considerable damage to your hotel’s reputation. It is best which you perform a test run of the application for a particular period. This’ll enable you to evaluate the functionality of the software program tending to allow further you to have any customizations in the application if required.

Top Three Questions to Ask an SEO Agency

It had been an ordinary conversation that I’ve sadly had often. Another Boston small business owner who was guaranteed lots of website traffic and high rankings in the Google search results only to discover they had lost 1000s of dollars down the sewer and zero results. Not just that, the task which was carried out on the website from this “SEO Expert” induced more harm to their rankings as opposed to helping them. Just how are you able to shield your company from those that tell you they are experts?

If you happen to be a business owner, you recognize the requirement to promote your business on the internet. The challenge is, all you read online or in a message isn’t correct. How can you judge who happens to be informing the facts that can support whatever they claim with actual results? Ask these three easy questions before selecting a local SEO agency.

What Exactly Are They Offering?

“I can get you the 1st position of Google for all your top keywords .” Seems good right? The issue is not a local SEO agency can guarantee this; to me, this is a big red, flag. When using proper white hat search engine optimization methods, your website will go into powerful ranking positions, guaranteeing a “spot” is not possible! There are lots of ranking elements that decide your sites placement. Let alone positions differ by location, search history, device, etc. Correct local SEO is much more than simply keyword positions. It’s around generating targeted visitors to your website.

Will They Implement A Customized Strategy?

Any “expert” who gives you a cookie cutter program ought to cause a red flag. Each and every business is unique and different. What might work for a law practice is probably not the greatest strategy for a physician. Search engine optimization is not a fine art. A true local Boston SEO agency is going to take a thorough examination of your business and competitors not to mention figure out what is the most efficient method to acquire ranking placements and therefore generate visitors.

Will They Show Results?

“The evidence is in the pudding…” a bit cliché, yet so accurate. Will the firm support the things they claim with actual results? Otherwise, do not use them. Request to check work they’ve carried out and display the way it has improved the Google search results together with website traffic for a few of their customers. When they can’t or won’t demonstrate this to you, terminate the discussion.

Search engine optimization is a filthy term. There are numerous “experts” which have brought about this and also aided in providing it a negative term. I decline to allow a couple of poor apples ruin the truth for many people. SEO done correctly, as well as with distinct objectives will help your website, customer experience in addition to generating target visitors to your site. Conserve your business money and time by solely interacting with actual SEO experts who can give the things you need. Before employing a local SEO firm ask those three requests to yourself.